Finding your Market Niche to Set your Startup Apart

This is an article of mine published last month in the October 2021 issue of the IEEE Reflector, the online monthly newspaper, that circulates to the 10,000 members of IEEE in Massachusetts.  www.ieee.org  My article is the featured Guest Article on page 12 of the October 2021 issue. 

This new article is directed toward entrepreneurs, founders and CEOs of small and early stage companies, seeking angel or VC investment or trying to recruit co-founders and first employees or contractors. 

In such circumstances, the interested parties would be looking to the founder’s or CEO’s competitive analysis and demonstrated knowledge and mastery of his or her target marketplace to set his or her startup apart.   Thus, my article mentions or discusses the following areas:

1. What market niche you intend to enter and can dominate
2. Your plan for how your company will penetrate the target
3. Identity of your chief competitors, both direct competitors and indirect competitors that could be substitutes for your product or service
4. The value proposition that you offer that will enable you to overcome the normal tendency for no change
5. Strengths of the competition and your plan to overcome those
6. Weakness of your competitors and your plan to avoid those same weaknesses
7. Barriers to entry you would seek to create to surmount new competition once you gain market traction

To read my full Reflector article, go to pages 12 to 13 at this LINK:  https://ieeeboston.org/wp-content/uploads/2021/10/OctoberDR-2021.pdf

Or view the article on my website at https://www.executiveemploymentattorney.com/knowing-your-competition-and-establishing-your-market-niche-to-set-your-startup-apart/

If you have any questions on this article, or questions in dealing with these issues for yourself or a colleague, let me know.